Sunday, 20 May 2012
INNOVATION

Food Evolution illuminates the future of your product category. What happens when a large number of food technology students, specialists and open-minded thinkers brainstorm with you about the future of your category? New things are created: innovative recipes, sustainable packaging, surprising customer benefits and meaningful product concepts for your brands.
 

Tools Innovation

Ideas – internally and externally

At creative workshops, your team will work with external specialists and out-of-the-box thinkers to develop fresh ideas for your search field. A high level of commitment and motivation are guaranteed because people from your company are involved from the very beginning.
Ideas externally (physically)

A large number of food technology students at the Zurich University of Applied Science will spend an entire week developing ideas into your innovation search field. UNICO accompanies and moderates the process along with ZHAW technology experts as well as package designers.
Ideas externally (Online Community)

In just a few days, a large web community generates many surprising ideas surrounding your innovation search field.
Facilitating your innovation process

UNICO accompanies and moderates your innovation and renovation process and brings in external perspectives at the same time.
Think Tank – Conceptualisation

Interdisciplinary workshops along with your team in order to develop marketable product concepts which are possible to create from a technical point of view on the basis of the chosen raw ideas.
Prototyping – Packaging

The selected raw ideas are implemented into visual packaging and design prototypes by industrial and packaging designers.
Prototyping – Product Samples

Initial product samples are created for the selected raw ideas at the ZHAW pilot plant to be able to capture them in terms of sensory reactions.


Market research in Switzerland Innovation Brand positioning Brand positioning Beverages Consumer response to alternative brand positioning Diamond – Brand positioning 360° brand analysis Prototyping – Verpackung Think Tank – Conceptualisation Ideas

Skills

Online

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