Roland Laux
Tilo Hühn
Pascal Schumacher
Simana Studer
Karin Märki
Dominique Bauer
Benita Sutter
Eliane Zwyssig
Vesna Belos
Patricia Lepage
Market research in Switzerland Innovation Brand positioning Brand positioning Beverages Consumer response to alternative brand positioning Diamond – Brand positioning 360° brand analysis Prototyping – Verpackung Think Tank – Conceptualisation Ideas