Sunday, 20 May 2012
Team
                                                                                                                                                                                       

       

Roland Laux

  • Lic.oec. HSG
  • Founder & CEO

Tilo Hühn

  • Prof. Dr. ZHAW
  • Member of UNICO Board

Pascal Schumacher

  • Dr. rer. pol.
  • Senior Project Manager

Simana Studer

  • M.A. HSG
  • Project Manager
 






 


   eliane
  




 

Karin Märki

  • CEO Assistant

Dominique Bauer

  • B.A. HSG
  • Project Assistant

Benita Sutter

  •  Marketing specialist (fed. certificate)
  •  Designer / Junior Project Manager                                     

Eliane Zwyssig

  • B.A. HSG
  • Team Assistant
  



       

 

       

Vesna Belos

  • Apprentice

Patricia Lepage

  • Psychologist HEC
  • Moderator (project partner)
 
 
 
images/stories/daviddef.jpg
 


Market research in Switzerland Innovation Brand positioning Brand positioning Beverages Consumer response to alternative brand positioning Diamond – Brand positioning 360° brand analysis Prototyping – Verpackung Think Tank – Conceptualisation Ideas

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