“Attracting customers to your brands”

UNICO is a leading innovation boutique which develops new ideas, concepts and production processes for food and beverages.

UNICO was founded in 2002 as a stock company headquartered in St. Gallen. From the start, it was clear to the founder Roland Laux that nobody needed yet another consulting company without a clear focus on the market.

The focus was therefore obvious for the ex-Nestlé manager, who had many years of experience in the sales, marketing and innovation of Glacé in the US and Latin America: Innovations in the area of food and beverages.

Everybody has good ideas. What is crucial is what you do with them.

Innovative ideas on developing new products is usually only the very start of a project at UNICO. This is because everybody has good ideas – and our customers above all. Therefore, in addition to out-of-the-box thinking, the decisive factor is in integrating these latent ideas into the processes and using them to develop marketable concepts which are possible from a technical point of view.

For that reason, at UNICO, we work with an interdisciplinary team consisting of customers, food technology specialists of ZHAW (Zurich University of Applied Sciences) and unbiased external specialists around one table from the very start.

It is our philosophy to derive more ingredients which determine value (aromas, vitamins etc.) from the raw materials and to add them to food and beverages. To achieve this, several innovative production processes have been developed in partnership with ZHAW which are now standing out to an increasing extent in the industry.

Bottom line: UNICO plays a role in the sustainable growth of your brands through… 

…unique ideas through creativity and passion; 

…a high level of implementation potential due to the collaboration between marketing specialists and food technology              specialists;

…new technical production processes which result in platforms for innovative consumer benefits;

…consumer insights as implementable stimuli for your brands;

…the professional facilitating of your own innovation and renovation process.