Sunday, 20 May 2012
BRAND POSITIONING
Brands which attract customers. We create a unique position for your brand in the hearts and minds of your customers. A strong, credible promise that is based on clear consumer insights.
 

Tools Brand Positioning

Diamond – Brand positioning

Interdisciplinary workshops for the development / intensification of the brand strategy (USP/ Reason why and Reason to believe/ Benefit) based on the "UNICO Diamond" UNICO Diamant tool. Development of the communication strategy, as derived from the brand positioning (advertising, promotion, package design, 1:1 communication, Internet presence, icons, selling stories, logo, etc.).

360° brand analysis

Analysis of the decisive dimensions which have an effect on your brand: company strategy, brand strategy, brand heritage, trends, competitive environment and market development dynamics, product portfolio and performance, core competencies, technology, legal frameworks, brand perception from the customer perspective (brand essence), SWOT analysis, relevant consumer insights, relevant shopper insights involving your product category, sensory analysis of the products versus competitor offers, etc.


Market research in Switzerland Innovation Brand positioning Brand positioning Beverages Consumer response to alternative brand positioning Diamond – Brand positioning 360° brand analysis Prototyping – Verpackung Think Tank – Conceptualisation Ideas

Skills

Online

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